Digital Marketing
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Research & Discovery
Understand the project goals, target audience, and competitors.
Conduct user research (surveys, interviews, user personas).
Analyze user needs, behaviors, and pain points.
STEP-1
STEP-2
Wireframing & Prototyping
Create wireframes (low-fidelity sketches of layouts).
Develop interactive prototypes to visualize user flow.
Use tools like Figma, Adobe XD, or Sketch to design basic structures.
Visual Design & UI Development
Define typography, color schemes, and branding.
Design high-fidelity UI screens with interactive elements.
Ensure consistency with design systems and accessibility guidelines.
STEP-3
STEP-4
Testing & Iteration
Conduct usability testing to identify issues.
Gather feedback from users and stakeholders.
Iterate and improve the design based on insights.
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